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Zanzibar uses e-marketing to attract tourists

Posted: Thursday July 02, 2009 11:57 PM BT

"In a bid to attract more tourists from abroad, the Zanzibar Tourism Commission (ZTC) is now using four more international languages to sell Zanzibar by e-marketing", the Zanzibar Minister of Tourism, Trade, and Investment Ms Samia Suluhu Hassan has said.

Responding to a question by Ali Denge Makame (Amani-CCM) who wanted to know Zanzibar's efforts in attracting both tourists and investors in the tourism industry, Ms Hassan said, the government was using all possible means to advertise Zanzibar abroad.

She mentioned the new languages used to advertise Zanzibar as Chinese, French, Mian, and Germany through Internet, saying the response has been encouraging.

Although tourists and Investors dominate the tourism industry, Zanzibar had been using Eng¬lish to advertise itself.

The Minister also said that international and national exhibitions (such as ITB -Berlin, BIR- Italy, WTM- London, EN DAB A South Africa, TUR-Sweden, and SABASABA-Dar es Salaam) have been used to advertise Zanzibar.

"We take part in international workshops such as ATA, SULLIVAN, and WTO to expose Zanzibar, and in addition we also distribute DVDs/CD/VHS to sell our tourism attraction," she said.

However, Ms Hassan asked all Zanzibaris including the legislators to join in advertising Zanzibar in various ways like distributing leaflets, brochures, proving good reception to visitors as the government also improves infrastructures, industry, and deep sea fishing.

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